5400 takes the privacy of every user in Malaysia seriously. This document clearly explains how we collect, use, store and protect your personal information when you use our platform. Please read this policy carefully before registering or using any 5400 services. By continuing to use our platform, you are deemed to have agreed to the practices described in this document.
When you register and use the 5400 platform, we collect several categories of information to ensure a smooth, secure and personalised user experience. Account information we collect includes your full name, email address, phone number, date of birth and encrypted password — all of which are required to verify your identity and enable access to the platform. We also record device and browser information such as device type, operating system, IP address, web browser type and language settings for diagnostic and security purposes. Payment information in Malaysian Ringgit (MYR) — including bank account numbers, e-wallet details and transaction history — is collected to accurately and securely process deposits and withdrawals. Usage data such as pages visited, session duration, clicks and in-platform interactions is recorded automatically to help us understand how users engage with 5400 and continuously improve the overall experience. We also collect information you provide voluntarily through support forms, satisfaction surveys or direct communication with our customer service team.
The information we collect is used solely for legitimate purposes directly related to the operation of the 5400 platform in Malaysia. The primary purpose of data collection is to process account registrations, verify user identities, handle financial transactions in MYR and provide access to all digital entertainment services offered. We use usage data to analyse platform performance, identify technical issues, improve the quality of the user interface and ensure system stability — particularly on the mobile version favoured by the majority of our Malaysian users. Your personal information is also used to comply with legal and regulatory requirements in force in Malaysia, including Know Your Customer (KYC) verification and anti-money laundering measures. We may also use your contact information to send important account notices, policy updates, security alerts or responses to support queries you have raised. You may opt out of marketing communications at any time by contacting our support team through the channels available in your account.
The 5400 platform uses cookies and similar tracking technologies — such as web pixels and local storage — to enhance functionality and your browsing experience. Session cookies keep you logged in during an active session, letting you navigate between pages without having to sign in again each time, which is especially useful for users accessing the platform via smartphone. Preference cookies store your settings such as display language and betting format so the platform can show more relevant, personalised content based on your usage habits. Our internal analytics cookies help the 5400 technical team understand traffic patterns, detect page errors and optimise load times — particularly for mobile connections in Malaysia where speeds can vary. You can manage or disable cookies through your browser settings at any time; however, please note that disabling certain cookies may affect the functionality of some platform features. We do not use third-party cookies for advertising purposes or to sell your data to external advertisers.
All 5400 user data is stored on servers protected by the latest industry-standard security measures, including SSL 256-bit encryption for all data transmitted between your device and our servers. Sensitive data such as passwords is stored in hashed form using robust cryptographic algorithms — meaning even internal staff cannot read your password in its original form. We enforce strict access controls whereby only authorised personnel with a legitimate operational need may access user personal information, and all such access is logged and continuously monitored. Financial information related to MYR transactions is stored in accordance with stringent payment security standards and retained only for as long as required to meet applicable Malaysian legal and regulatory obligations. We conduct regular security assessments and penetration testing to identify and address system vulnerabilities before they can be exploited by malicious parties. In the event of any data breach that may affect your personal information, 5400 will notify you within a reasonable timeframe as required by applicable law.
5400 does not sell, rent or disclose your personal information to any third party for marketing or commercial purposes without your explicit prior consent. However, we may share certain information with trusted service providers — such as MYR payment processors, cloud infrastructure providers and identity verification services — that are necessary for the smooth operation of the platform. All third-party service partners are contractually bound to protect your data and use it only for the specified purposes, in line with our privacy policy and applicable Malaysian law. We may disclose your personal information to Malaysian government authorities or law enforcement bodies where required by court order, warrant or other legally binding obligation. In the event of a merger, acquisition or sale of 5400 platform assets, user information may be transferred to the successor entity; however, users will be notified in advance and their privacy rights will continue to be protected. We have never shared, and will not share, your data with third-party advertisers for targeted advertising purposes without your explicit consent.
As a 5400 platform user in Malaysia, you have clear rights over your personal information. The right of access allows you to request a copy of the personal information we hold about you at any time by contacting our support team. The right of rectification gives you the ability to request that we update or correct any information that is inaccurate, outdated or incomplete in your account records. The right of erasure — sometimes known as the "right to be forgotten" — allows you to request the deletion of your personal information from our systems, subject to any legal and regulatory retention requirements applicable in Malaysia. You also have the right to withdraw consent for certain data processing at any time, although such withdrawal does not affect the lawfulness of processing carried out prior to that withdrawal. 5400 reserves the right to amend this privacy policy from time to time to reflect changes in operational practices or legal requirements, and you will be notified via the platform when significant changes are made. If you have any questions, concerns or wish to submit a privacy-related request, please visit the FAQ or access the support channels in your account after log in — our team is ready to assist you at any time.
At 5400, we believe that user trust is built on transparency and accountability in how personal data is handled. Our platform is designed to ensure every Malaysian user can enjoy a safe, private digital entertainment experience — free from privacy concerns. If you don't have an account yet, register today and experience our commitment to data security firsthand, or visit the FAQ for more information.